CRM / email marketing
In a classic marketing mix, direct push communication to your existing customers belongs to the owned media and provides an active and cost-effective channel to present your customers with your latest offers and interesting news.
- Strategy consulting and definition in the area of CRM / existing customer marketing
- Evaluation and introduction of data mining tools and methods
- Customer segmentation and cluster analysis including deriving measures
- Development and implementation of customer contact strategies
- Full service direct marketing (print, e-mail, on-page, off-page)
- Analysis, evaluation and optimisation of CRM / direct marketing activities
Regular newsletters, behaviour-driven trigger e-mails or classic print mailings are valuable stimuli to increase the number of visitors to your shop and achieve your sales or growth objectives. Dialogue marketing linked with effective design and wording, and selected for the right target group, will achieve a top ranking in terms of revenue share.
adamicus helps you to define goals before deriving measures and optimising the direct communication strategy for your brand by continuous analysis and testing.