Maintaining a newsletter mailing list is an ideal approach for marketing current products, targeted selling of individual articles and communicating temporary measures (seasonal sales, etc.). Newsletter subscribers are familiar with your brand and interested in the latest news about your company. This online marketing channel therefore guarantees a positive cost-revenue ratio. adamicus takes over the entire management of this channel, designs, programmes and times your campaigns and continuously optimises the content and setup based on your customers’ preferences.
- Implementation of newsletter service for your online shop
- Evaluation of the best e-mail service providers for your needs
- Consideration of the legal framework regarding the collection and storage of e-mail addresses (permission management)
- Setup and maintenance of a long-term newsletter mailing list with broad coverage
- Design and programming of multi-device-capable responsive newsletter templates
- Design, writing and programming of newsletter campaigns
- Well-founded reporting and continuous optimisation of your newsletter channel